Table of Contents
ChatGPT - Market Share: 54.96%
Canva - Market Share: 14.92%
DeepL - Market Share: 5.38%
Google Gemini - Market Share: 4.75%
Character.AI - Market Share: 3.90%
Remove.bg - Market Share: 1.76%
JanitorAI - Market Share: 1.72%
Grammarly - Market Share: 1.66%
Claude - Market Share: 1.57%
The Under 1.5% Club
Popularity in Tech: A Complex Metric
Measuring popularity in the tech world is no simple task. It largely depends on the metrics chosen for analysis and the availability of reliable data. For artificial intelligence, this challenge becomes even more pronounced due to its diverse applications. AI can be a standalone tool or an embedded feature in broader software ecosystems. For instance, Photoshop’s generative fill tool is immensely popular but does not appear in public AI tool metrics because it’s not marketed as a separate entity.
To address this, Exploding Topics, a trend analysis company, examined web searches, mentions, and other data points using platforms like Semrush and Similarweb. By evaluating total traffic volume for 20 leading AI tools, they provided a snapshot of overall performance in 2024. Although the data, collected in August, may not encompass all AI tools, it offers a clear view of the most dominant players.
The 2024 AI Leaderboard
1. ChatGPT - Market Share: 54.96%
ChatGPT continues to dominate as the leader in generative AI. With robust investment and innovative features like its new text-to-video tool, Sora, OpenAI’s flagship product remains unparalleled. A recent $200/month subscription tier targets power users seeking even more advanced capabilities. Its versatility in applications ranging from productivity to content generation ensures its place as the benchmark for AI tools.
2. Canva - Market Share: 14.92%
Canva has significantly expanded its AI capabilities, introducing features like Magic Studio, automated background removal, resizing for social media formats, and text-to-image generation. These additions have transformed Canva into more than just a graphic design tool—it’s now an AI-powered creative platform that appeals to marketers and content creators alike.
3. DeepL - Market Share: 5.38%
DeepL distinguishes itself as a premium language translation service, offering seamless file translations for PDFs, Word documents, and PowerPoint decks. With support for 33 languages and integration options for other applications, DeepL markets itself as a “Language AI platform” and continues to grow steadily.
4. Google Gemini - Market Share: 4.75%
Google’s Gemini recently launched its 2.0 version with several new features. Despite its relatively modest market share, Gemini’s “AI Overviews” reportedly reach over a billion users. While its programming capabilities still trail competitors like ChatGPT, the product’s expansive reach and integration with Google’s ecosystem indicate future potential.
5. Character.AI - Market Share: 3.90%
This platform specializes in creating chatbots that simulate various personalities. Its unique appeal lies in user-generated customization, although it has sparked controversy over the use of its virtual characters. Despite this, Character.AI’s popularity underscores the growing interest in AI for entertainment and role-playing.
6. Remove.bg - Market Share: 1.76%
Remove.bg provides a straightforward solution for background removal in images. While similar features are now available in operating systems and other apps, the simplicity and effectiveness of this tool ensure its continued relevance.
7. JanitorAI - Market Share: 1.72%
Targeting fans of anime-style characters, JanitorAI focuses on online role-playing. Although its niche focus limits its market share, it has cultivated a dedicated user base.
8. QuillBot - Market Share: 1.68%
QuillBot offers an array of writing assistance tools, including a grammar checker, paraphraser, and plagiarism detector. Its Flow tool, an AI-powered word processor, adds further value, particularly for professionals and students.
9. Grammarly - Market Share: 1.66%
As a pioneer in AI writing assistance, Grammarly has evolved from a grammar checker into a comprehensive tool for tone, style, and plagiarism detection. While its AI detector has room for improvement, its long-standing reputation secures its position on this list.
10. Claude - Market Share: 1.57%
Anthropic’s Claude chatbot has gained attention due to significant investments from Amazon and Google. Integrated into platforms like Slack, Claude is poised for further growth despite some early performance issues.
Observations from the "Under 1.5% Club"
Several other tools with smaller market shares still merit recognition. These include:
Perplexity (1.46%): Excelling in programming tests.
CapCut (0.89%): An AI-driven video editor gaining traction.
Microsoft Copilot (0.56%): Embedded across Microsoft’s ecosystem.
Notable absences include MidJourney and Notion’s AI tools. These offerings, while impactful, are often integrated into broader products and don’t appear as standalone services in analytics metrics.
Looking Ahead: AI in 2025
As we transition into 2025, expect AI integration to deepen across industries. While ChatGPT is set to strengthen its dominance, competitors like Google Gemini and Microsoft Copilot are likely to challenge its position. Meanwhile, companies such as Apple and Amazon have yet to make significant breakthroughs in AI innovation, leaving room for speculation about their future strategies.
The coming year will also likely reveal which AI companies overpromised and underdelivered. Amid the hype, businesses and consumers will increasingly demand practical, reliable solutions. With AI becoming an integral part of daily life, the tools that can demonstrate consistent value will ultimately succeed.
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